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Bring that Marketing Textbook to Life

Field Agent's Academic Solutions program enriches the college classroom with real world marketing and retail experiences. Through our innovative mobile platform, students are transported to stores and homes across the country to explore a wide range of challenging business problems.
Field Agent - Academic Solutions Benefits - Practical Experience

Practical Experience

Reinforce lectures and readings with robust, hands-on experiences, and offer students an applied
education they'll never forget.
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Field Agent - Academic Solutions Benefits - Technology in the Classroom

Technology in the Classroom

Want to engage the tech savvy Millennials in your classroom? With Academic Solutions, students have access to cutting-edge marketing and retail technology.
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Field Agent - Academic Solutions Benefits - Original Research

Original Research

The Academic Solutions program takes students right to the source, whether stores or homes, to discover business problems and solutions for themselves.
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Student Benefits

How Your Students Benefit from Academic Solutions

Resume Builder

Give students practical marketing and retail experience to highlight on their resumes and an advantage in a competitive labor market.
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Networking Opportunities

The Academic Solutions program provides opportunities for students to interact with actual company reps and establish important professional relationships.
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Autonomy / Independence

Students grow by planning, completing, and analyzing their own research projects, while professors look on at a distance.
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Mobile Audits in the Classroom

What are Mobile Audits?

Mobile Audits equip brands, retailers, and agencies to monitor in-store conditions anywhere in the country. Field Agent's Academic Solutions program puts students in control, letting them dispatch auditors to stores to collect information about products and point-of-purchase marketing.
Mobile Audits - Display Execution

Display Execution

Verify product displays and signage are being properly executed
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Mobile Audits - Out of Stocks

Out of Stocks

Monitor on-shelf availability of products and avoid costly out-of-stocks
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Mobile Audits - Price Checks

Price Checks

Maximize sales by ensuring your products are correctly priced
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Mobile Audits - Planogram Compliance

Planogram Compliance

Determine the optimal placement of products on store shelves
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Take a Deeper Look at Mobile Audits
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Mobile Research in the Classroom

What is Mobile Research?

Mobile Research crowdsources smartphones to meet consumers where they are and collect information about their attitudes and behaviors. Through Field Agent's Academic Solutions program, students assume the role of researcher to address a wide variety of practical business questions. 
Mobile Research - Mobile Surveys

Surveys

Collect in-the-moment insights about consumers’ attitudes and behaviors
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Mobile Research - Shopalongs

Shopalongs

Interact with shoppers as their in stores making purchase decisions
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Mobile Research - In Home Use Tests (IHUT)

IHUT

Go inside customers’ homes to observe how they actually use products
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Mobile Research - Mystery Shopping

Mystery Shopping

Experience restaurants or service operations from customers' point-of-view
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Take a Deeper Look at Mobile Research
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Speak to an Academic Solutions Expert
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Learn More About Mobile Research with Field Agent Academic Solutions

How Field Agent Works

Field Agent - How It Works

Identify your business problem and quickly build out your survey or audit in our do-it-yourself system. Choose the locations you'd like to target and how many responses you'd like to gather. Launch your job across the U.S. to over 900,000 Agents. The data is collected in hours and days rather than weeks and months! With each approved response, see real-time data populate in your account. 

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Awards & Memberships

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Client Quotes

“The students receive hands-on experience with both retail suppliers and research firms, all while balancing the normal demands of their senior-level coursework. I love that students get to experience the full research process from start to finish.”

Molly Rapert - Marketing Professor, University of Arkansas

“The results proved that our client’s suspicions were correct, and the products were not always located on the shelf in places that were conducive to sales. Our client was very appreciative of the results and said he would be taking this data to show his buyer.”

Liz Tanner - Senior Marketing Major, University of Arkansas

“My classes now use Field Agent as a qualitative tool when conducting their research projects. Students are thrilled to gather results from real respondents in real situations.”

- Dr. Michael Cook, University of Cincinnati

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