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The Supply Side: Walking in shopper’s shoes a harsh reality for CPG brands

Published By Field Agent on June 27, 2019

Field Agent found 86% of those who suffer from severe food allergies or dietary restrictions said unclear label information caused them to forego buying specific products. They simply can’t risk buying the product when they don’t know exactly what they are purchasing, the report stated. Read the ...

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June 27, 2019 | Field Agent

HelloFresh, Home Chef test new in-store offerings

Published By Field Agent on June 3, 2019

 A survey from Field Agent found that 63% of those surveyed said they don't buy meal kits because they're too expensive, and 16% of meal kit consumers said the amount of time it takes to prepare a meal is a drawback.  Read the full article ...

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June 3, 2019 | Field Agent

Whole Foods Cleans Up with Pacha

Published By Field Agent on June 3, 2019

P2PI partnered with Field Agent to take a closer look at the most recently opened Pacha store-within-a-Whole Foods in Chicago. See the full gallery of photos from the store visit attached at right. And check out Field Agent's Endcaps & Insights for more photos, video, and insights from the world of ...

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June 3, 2019 | Field Agent

Whole Foods Cleans Up with Pacha

Published By Field Agent on June 3, 2019

P2PI partnered with Field Agent to give P2PI members a closer look at the most recently opened Pacha store-within-a-Whole Foods in Chicago. See the full gallery of photos from the store visit on P2PI.org. And check out Field Agent's Endcaps & Insights for more photos, video, and insights from the ...

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June 3, 2019 | Field Agent

Walmart Teams Up With Google For Grocery Voice Ordering

Published By Field Agent on May 3, 2019

While Walmart Voice Order may be viewed as convenient, a recent study by Field Agentreported that two-thirds of its study participants would opt for the Walmart website/app over WVO for keeping track of their grocery needs, if forced to choose only one. Read the full article here: ...

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May 3, 2019 | Field Agent

Walmart Testing Digital Price Labels, LED Projectors

Published By Field Agent on May 2, 2019

At store number one, Walmart also is testing three LED projectors that display colorful ads on the store floor in the toy department to draw shoppers into the aisles, according to a new report from Fayetteville, AR-based market research firm Field Agent. Of the four test shoppers Field Agent sent ...

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May 2, 2019 | Field Agent

Activation Gallery: In-Store Technologies

Published By Field Agent on May 1, 2019

Retailers, often with the help of brand partners, are increasing the use of technology to enhance the store experience. To see what’s currently out there and determine the impact these technologies are having, Rise partnered with Fayetteville, Arkansas-based Field Agent. In March, the retail ...

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May 1, 2019 | Field Agent

USDA, Walmart, Amazon pilot online grocery access for SNAP recipients

Published By Field Agent on April 30, 2019

Fayetteville-based Field Agent recently surveyed 592 SNAP recipients across the nation about the possibility for online shopping with their benefits. The respondents overwhelmingly said they would use the online grocery options if they could use their SNAP benefits for payment. Read the full ...

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April 30, 2019 | Field Agent

Kroger, Walgreens test cameras in aisles

Published By Field Agent on April 24, 2019

While these cameras creep out some shoppers, others could find the technology useful, according to a report from consumer research company Field Agent. The company conducted a mystery shop with 21 secret shoppers investigating the technology at select Walgreens locations. A handful of shoppers ...

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April 24, 2019 | Field Agent

KOHL’S AMAZON RETURNS DEAL IMPROVES IN-STORE CX

Published By Field Agent on April 23, 2019

The retailer is also partnering with other brands to expand CX at brick and mortar locations. In February, it opened the doors to its first shared space store with grocery chain Aldi in Waukesha, WI. Five to 10 more co-located Kohl’s/Aldi stores are expected to open, and might prove to be popular: ...

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April 23, 2019 | Field Agent

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