The action alley is a term coined by Walmart to describe the main aisle that loops around the entire store.
The action alley is a term coined by Walmart to describe the main aisle that loops around the entire store.
Back-to-school (BTS) and back-to-college (BTC) are two events coinciding on the calendar (generally late July-August) when parents and students shop for school supplies and attire to begin the new school year.
Black Friday is the day after Thanksgiving, traditionally held as the first day of the holiday shopping season, when many retailers offer special promotions. Stores are typically open earlier than normal, sometimes staying open through the night and the next day.
BOGO is an abbreviation for "buy one get one." A sales and marketing strategy offering two products for the price of one.
BOPUS (buy online pick up in store) is a service offered by some retailers, allowing customers to purchase products online for retrieval inside or outside a local store or pickup station. Part of the much larger omnichannel trend, in which a retailer integrates its in-store, online, and mobile channels to better serve todays digitally-connected shoppers.
A brick and mortar store is a retail store with a physical presence, where shoppers can generally browse and purchase tangible products.
The bulk section is an area of the store containing bins from which shoppers may measure out and purchase a very specific quantity of goods (e.g., flour, grains, nuts).
Bundled pricing is a sales and marketing technique combining two or more products normally sold separately. Bundled products generally offer greater customer value than the same products sold seperately.
Business-to-business, or B2B, is the transaction or communication occuring between two or more businesses. A wholesaler doing business with a retailer is an example of a B2B transaction.
Business-to-consumer, or B2C, is the transaction or communication occuring between a business and a consumer. A shopper purchasing merchandise from a retailer is an example of a B2C transaction.
A cart rail display is a promotional display located at the entrance/exit of the store, usually showcasing new or seasonally appropriate merchandise.
The cash wrap is the "checkout" area of the store, where shoppers generally purchase their merchandise.
A chain store is one in a series of stores owned by the same company, usually selling similiar merchandise.
A chip card is a plastic debit or credit card with an embedded microchip. The chip converts sensitive information into a unique code that works to secure the user's personal data and reduce the threat of fraud.
A clip strip is a product display, consisting of a plastic or metal hanging strip, upon which products are clipped for easy access by shoppers.
A convenience store is a type of retail store offering a limited assortment of convenience goods like snacks, beverages, and tobacco products, usually consisting of multiple locations with extended hours.
Cross merchandising is the retail strategy of displaying two or more related products together. Chips displayed alongside dip is a typical example of cross-merchandising.
Crowdsourcing is an efficient means of completing work or obtaining information by harnessing the relatively small contributions of many people, often by technological means (e.g., mobile app). Popular crowdsourcing apps include Field Agent, Uber and Airbnb.
A demo is a product demonstration, often set up in stores and offering free samples, intended to introduce a product to the public.
A department store is a relatively large retailer offering a broad selection of goods divided into different "departments." In the U.S., the term often used to denote large purveyors of clothing, wearable accessories, fragrances, and house goods (e.g., Kohl's).
DGX is a Dollar General prototype store, first launched January 20th 2017, targeted for city-dwellers with a smaller, sleeker format and a larger assortment of quick, ready-to-consume food and drinks.
A dollar store is a retailer, usually with numerous, conveniently-accessed stores, that sells a large variety of inexpensive household goods. Sometimes called a variety store.
A drug store is a a retail store specializing in health and pharmaceutical products, while also offering an assortment of convenience goods. Often have an in-store pharmacy.
A dump bin is a display in which products are seemingly "dumped" haphazardly into a large bin and given the appearance of a "bargain." Typically located on a main aisle.
An endcap display is a product display strategically placed at the end of an aisle (on the "endcap"), often stocked with promotional and/or seasonal merchandise.
Everyday low pricing, EDLP, is a pricing strategy promising consumers consistently low prices, in contrast to temporary promotional strategies.
A floor stand display is a large freestanding display, usually on the main aisle.
A four-way display is a freestanding display merchandising products on all four sides.
General merchandise is non-food, packaged goods. Includes categories such as health and beauty care, cleaning products, pet supplies and toys.
A grocery kiosk (also referred to as a grocery ATM) is a type of automatic grocery pick-up station. A machine dispenses pre-purchased products to the shopper, rather than picking up the purchase from a store employee.
Grocery pick-up is a retailer-provided service allowing shoppers to buy products online and pick them up from a brick-and-mortar store or other pickup station.
A grocery store is a retail store, usually part of larger chain, specializing in fresh and packaged groceries while also selling assorted other personal and household items.
Impulse purchase displays are product displays found next to or on the checkout station in a store's cash-wrap area, meant to entice shoppers into unplanned purchases of convenience goods.
In-stock is a state in which products are present on a retailer's shelf and available for shoppers to purchase.
Loyalty programs are a reward program incentivizing customers to make frequent purchases with a designated retailer. Members sometimes have access to exclusive merchandise and savings.
Also called a "Temporary Price Reduction (TPR)," a markdown is a reduction in price from the original price.
A mass merchandiser is a very large retail store offering a wide variety of products across practically all categories and usually differentiating itself from other retailers through its low prices.
Multi-channel is a retail strategy offering consumers multiple ways to buy products from a retailer. For example, a consumer has the option of buying clothing from a retailer's brick-and-mortar store, its website, or its mobile app.
A mystery shopper is a person posing as an everyday shopper to collect information about displays, product pricing, customer service, etc.
A national brand is a product that is distributed nationwide and is owned by the product's maufacturer as opposed to a retailer.
Off-premise is the selling of consumable products intended to be consumed elsewhere. For example, selling alcohol in a grocery store.
Omni-channel is the simultaneous use of multiple channels to streamline a customer's experiences and interactions with a retailer. For example, purchasing a product online and then picking it up at a brick-and-mortar store.
On-premise is the selling of consumable products at the point of consumption. For example, selling alcohol in bars and restaurants.
On-shelf availability (OSA) is the physical presence of a product on store shelves, available for the consumer to purchase.
Out-of-stocks (OOS) occur when a product that should be on-shelf is missing and unavailable for purchase. Sometimes referred to as stockouts.
Pallet displays are a type of display built on top of standard shipping pallets and placed directly on the sales floor.
PDQ (pretty darn quick) is a product display ready to be put out on the shelf upon delivery, with little-to-no setup or assembly required.
A planogram is a model showing where products should be placed on store shelves. They are also referred to as modulars.
The point-of-purchase (pop) is where consumer sales are made. Brands and retailers attempt to generate impulse sales inside stores through various point-of-purchase marketing activities, including special displays, signage, coupon dispensers, etc.
A point of purchase display is an in-store marketing effort intended to generate impulse sales by drawing shoppers' attention to a certain product. Anything from full-scale product displays to basic signage.
A private label brand is a product produced exclusively for and sold exclusively through a single retailer, in contrast to a national "name" brand. Also called a store brand.
A QuickShop is a scaled down version of a traditional mystery shop used by service-providers and retailers to understand shopper's attitudes towards their services and offerings.
A registry is a retail service enabling patrons to express gift preferences to friends and family. Registries are often associated with planning and buying gifts for weddings and baby showers.
Scan & Go is a digital service in which shoppers scan the UPC codes of desired merchandise, using either their mobile phone or a Scan & Go handheld device. Shoppers then make payment on their phone or device, thus avoiding the traditional checkout process.
A seasonal department is a promotional area of the store that changes with each new season and/or holiday.
A shelf talker is a promotional shelf tag that calls attention to a particular brand or a characteristic of the brand (e.g., "new," "organic"). May be either analog or digital.
A sidekick display is a product display located next to or perpendicular to an endcap display.
Signage is a visual graphic with an informational and/or promotional objective. May convey information to shoppers about the store itself, product attributes, etc.
A SKU (stock-keeping unit) is a numerical/alphabetical number located on a product in order to keep track of a products inventory.
A specialty store is generally a large retail store specializing in a specific product category like sporting goods, home improvement, consumer electronics, etc.
A supercenter is a very large discount department store selling groceries as well as a wide assortment of household goods. Examples include Walmart Supercenter and Super Target.
Sustainability in retail is a company's efforts to conduct business in a way that supports environmental well-being and longevity. Initiatives include using less energy, recycling, sourcing locally-grown produce, etc.
A tv end-cap display is a product display strategically placed at the end of a store aisle, equipped with a video monitor to show promotional spots.
A UPC (universal product code) is a tracking code, presented as both a barcode and number, that uniquely identifies a single stock-keeping unit and allows the retailer to manage stock more efficiently.
A warehouse club is a large store offering a wide variety of bulk products for wholesale and retail purposes. Membership is normally required.