The Internet of Things (IoT) is revolutionizing everyday life for millions of people, from how we monitor our health to how we regulate the temperature of our homes. But as leading companies are proving, the IoT also has the capacity to revolutionize the shopper experience. Call it the Internet of Shopper Marketing.
In partnership with Path to Purchase Institute and Rise Magazine, retail-auditing and insights firm Field Agent dispatched dozens of real shoppers to stores across the country where they captured video of some highly innovative retail technologies, each at the forefront of the Internet of Shopper Marketing.
Take a look! Then scroll further down for more video from the cutting-edge of retail, including Walgreens' new digital coolers and Kroger's new Microsoft-powered digital shelves.
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