Industry researcher Field Agent sent 20 so-called mystery shoppers to poke around the Raleigh and Nashville DGX stores and they scored the concept 4.8 out of a possible 5. Surprisingly, it wasn’t the prices that won them over: the shoppers said they were most impressed with the stores’ tidy, organized layout. “It's clean, it’s brightly merchandised, and it’s welcoming,” Hertel says. “You don't get the sense that this stuff has been on shelves since your parents shopped there.”
Read the full article here: https://www.bloomberg.com/news/articles/2018-10-31/rural-america-s-favorite-store-is-moving-into-the-big-city