A March 2018 poll from shopper insights firm Field Agent found that more than eight in 10 of smartphone users in the US said that product images and descriptions influenced their purchase decisions, while three-quarters of respondents surveyed cited product reviews as a key purchase driver. Nearly two-thirds of those polled said customer product reviews had a role in their purchase decisions.
Read the full article here: https://www.emarketer.com/content/the-amazon-playbook-for-cpg-brands