In today’s fiercely competitive retail environment, it’s simply not enough to know what customers think about your brand or stores, it’s also essential to understand their attitudes toward competitors—and to understand these perspectives in a timely, accurate, and robust way.
Competitor Insights by Field Agent go inside the customer’s mind even as they’re shopping competitive stores or using competitive products, to provide in-the-moment perspectives on rivals and to draw comparisons between their brands/stores and your own.
Visit the Plum retail-solutions marketplace or fill out a custom project request to get started.
Competitor Insights crowdsource the smartphones of everyday shoppers to equip brands, retailers, and agencies with in-the-moment insights about rival brands or retailers—all from the customer’s real-world viewpoint.
Create your free account or fill out the form to chat with a platform consultant. We’re standing by to answer questions and walk you through launching a Competitor Insights project.