Competitive Insights

See Competitors as Customers See Them

In today’s fiercely competitive retail environment, it’s simply not enough to know what customers think about your brand or stores, it’s also essential to understand their attitudes toward competitors—and to understand these perspectives in a timely, accurate, and robust way.

Competitor Insights by Field Agent go inside the customer’s mind even as they’re shopping competitive stores or using competitive products, to provide in-the-moment perspectives on rivals and to draw comparisons between their brands/stores and your own.

Get Competitor Insights

Visit the Plum retail-solutions marketplace or fill out a custom project request to get started.


How Competitor Insights Work

Competitor Insights crowdsource the smartphones of everyday shoppers to equip brands, retailers, and agencies with in-the-moment insights about rival brands or retailers—all from the customer’s real-world viewpoint.

Learn more about how it works →

Free Download

Competitor Check Use Case

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Create your free account or fill out the form to chat with a platform consultant. We’re standing by to answer questions and walk you through launching a Competitor Insights project.