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Mystery Shopping. Reimagined.

Field Agent has radically reimagined conventional mystery shopping, offering retailers of all kinds a smarter, faster, more affordable link to customer experience insights. We crowdsource your customers' smartphones to gauge their attitudes toward online experience, store experience, staff engagement, store conditions, and product usage. With mobile mystery shopping, you get real experiences from real shoppers. Finally.

Mystery Shopping. Reimagined.


App-based, technologically-advanced
Cutting-edge technology streamlines the collection of CX insights

Real shoppers, real experiences
Our mystery shoppers are “everyday” customers rating real-world retail encounters

In-the-moment perspectives
All photos, video, and data are collected in-app and on location—no memory fade

Extensive U.S. coverage
Well over one million U.S. shoppers have downloaded the Field Agent app 

Global presence
We’re in eight countries and growing, as the map on the left shows 

High-volume capable
Our agents complete over 50,000 assignments every month 

Short field times 
Start collecting insights in hours or days, not weeks or months 

Reliable data
Geo-coding, time-date stamps, and manual QC measures ensure trustworthy insights

What Can You Collect?

Who better to comment on the customer's experience than the customer? Field Agent crowdsources customers' smartphones to collect photos, video, and CX insights, all while they're inside your facilities, interacting with your staff and products. So you can see what the customer sees.
Collect Photos


Video Feedback


Real-time Shopper Insights


Examples of Mobile Mystery Shopping

Amazon Fresh Customer Experience

Field Agent conducted an in-depth analysis of the AmazonFresh user experience. Agents were asked to share their thoughts about the grocery delivery service—namely, their attitudes toward the online shopping experience, delivery service, and merchandise.

Walmart C-Store Customer Experience VideoField Agent deployed mystery shoppers to the new-format Walmart c-store. These agents captured photos and video, and they answered a series of questions about their experience with the new c-store.
Mystery Shopping Auto Supply Retailers - Video
Field Agent deployed 100 Agents to various auto supply retailers across the country, including 20 apiece to Advance Auto, AutoZone, O’Reilly Auto, and Walmart. There, these Agents conducted price checks of five different automotive goods and collected a little mystery shopping data.
Dollar General's New DGX - Customer ExperienceField Agent ran a 20-customer mystery shop of two cutting-edge DGX stores, where they toured their designated DGX, captured photos and video, and inspected the store’s ins-and-outs. 

Mobile vs Traditional

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Speak to a Mystery Shopping Expert

Learn how Mobile Mystery Shopping can serve your business 

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Customer Experience

From Clicks to Bricks

Field Agent can capture CX insights at any stage of the shopper's journey. From online to in-store, store pickup to local delivery, mobile mystery shopping is ideal for the omnichannel age.
On Location

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Customer Experience Content

Our blog is the go-to resource for original market research and retail education.

Awards & Memberships

MRMW Mobile Agency of the Year
Mobile Marketing Research Association
MSPA North America Member
Feedspot Market Blog Award
Bluebook - Marketing Research Services Directory