Concept Testing

Look Before You Leap

Before investing considerable time, money, and reputation in that new product or retail service, first assess its full potential by running it by customers. Only, how do you ensure these customers are in the right environment and mindset to provide meaningful feedback about your planned products or services?

Concept Tests by Field Agent send customers into stores, onto websites/apps, or practically anywhere else to provide context-rich feedback about ideas for new products or services, so you can look before you leap.

Launch a Concept Test

Put your new idea to the test. Gather real shopper feedback.

Concept Testing

How Concept Tests Work

Concept Tests crowdsource the smartphones of everyday shoppers to equip brands, retailers, and agencies with in-the-moment perspectives from customers about new product or service concepts.

Learn more about how it works →

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Concept Test Use Case

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Create your free account or fill out the form to chat with a platform consultant. We’re standing by to answer questions and walk you through launching an Concept Test.