Product Insights

Because Context Matters

Customers don’t engage with your products in a laboratory. They shop for them in-store or online, and they use them in the familiar surroundings of their homes. So when it comes to understanding customers’ attitudes and behaviors toward your products, context matters. A lot.

Product Insights by Field Agent specialize in context-rich insights. We meet customers where they are—in-store, online, or at-home—to capture in-the-moment insights about product/category shopping and usage.

Gather Insights for Your Products

Visit the Plum retail-solutions marketplace or request a custom project to get started.

Product Insights

How Product Insights Work

Product Insights crowdsource the smartphones of everyday shoppers to equip brands, retailers, and agencies with product insights precisely when and where it matters most: in-store, online, or at home.

Learn more about how it works →

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Product Insights Use Case

Download the use case to see how how meat eaters respond to plant-based Beyond burgers.

Speak with a platform expert.

Create your free account or fill out the form to chat with a platform consultant. We’re standing by to answer questions and walk you through launching a Product Insights project.