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At store number one, Walmart also is testing three LED projectors that display colorful ads on the store floor in the toy department to draw shoppers into the aisles, according to a new report from Fayetteville, AR-based market research firm Field Agent. Of the four test shoppers Field Agent sent to the stores, three indicated the LED ads would be more effective than conventional, non-digital signs and would create a more enjoyable shopping environment. Two shoppers said the LED ads would be very influential over their in-store purchases, while the other two said they’d be moderately influential.
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Read the full article here: https://consumergoods.com/walmart-testing-digital-price-labels-led-projectors
