Test Shoppers Found Kroger's Digital Shelf Tags 'Influential' – How Do They Feel About Walmart's?

February 14, 2019 | Field Agent
  • Much like rival grocer Kroger started doing last month, Walmart is testing digital shelf labels at two stores, trialing LED tags at one and e-ink tags at another, both in Rogers, Ark. Further, a new report from Fayetteville, Ark.-based market research firm Field Agent has found that while shoppers prefer them over the traditional tags, things get more complicated when they're asked to select their digital favorite.

  • Read the full article here: https://progressivegrocer.com/test-shoppers-found-krogers-digital-shelf-tags-influential-how-do-they-feel-about-walmarts