The Digital Shopper's Journey

April 26, 2018 | Field Agent
  • A Field Agent screener of 9,088 U.S. adults conducted in March 2018 found only 18% of shoppers presently purchase fresh groceries online, and 26% go online for packaged groceries. 20%, indicated they shop online for at least three of the following four categories: packaged groceries, fresh groceries, household cleaning supplies, and/or personal care supplies.