Will ALDI Partnership Drive Shoppers To Kohl’s?
Moreover, as a new study from Field Agent indicates, the partnership makes sense by the numbers, since the two shopper bases are quite similar. Of the 3,000 consumers surveyed by Field Agent, 68 percent said they would very likely shop both sides of ALDI and Kohl’s combined stores in the same trip. Meanwhile, 90 percent said they would be moderately likely to shop at both the grocery and department store, and 38 percent said they would be “completely” likely to do so.
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