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Myth 2: Brand loyalty is dead
Consider this statistic about the coveted millennial audience from industry analyst Field Agent: 56 percent of millennials, compared with 59 percent of non-millennials, prefer staying true to one brand over time as opposed to shopping around.
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Read the full article here: https://adage.com/article/forwardpmx/medias-new-role-empowered-consumer-journey/2206516
