In a comprehensive research study among several thousand American consumers, Field Agent Marketing unearthed some consumer attitudes in a timely study that gives retailers time to make some adjustments in their holiday planning.
Read Full Article Here
NO MATTER HOW MUCH YOU try to trim your budget, there are items you can't avoid buying like groceries and household cleaning supplies. Considering that prices for food are expected to increase between 2.5% and 3.5%, though, as reported by the 2020 Food Price Outlook survey from the USDA, it’s more ...
Read Full Article Here
In regards to grocery, Gen Z is expected to shop differently than their parents, according to a report from Field Agent. When asked how their grocery shopping would change over the next 5-10 years, the top responses from Gen Zers included eating healthier, cooking "fresher," shopping for more ...
Read Full Article Here
In November 2019 Field Agent polling on holiday shopping, bikes did appear in the top five categories of gifts requested by females in the 2-to-7 and 8-to-12 age groups. Read the full article here: https://www.emarketer.com/content/toys-are-still-prevalent-for-many-kids-today
Read Full Article Here
Fayetteville-based Field Agent surveyed consumers on Christmas night to see how many planned to return at least one gift they received. About 30% of those surveyed planned to return or exchange at least one gift. The majority (86%) said they received merchandise they’d return or exchange in stores, ...
Read Full Article Here
Companey points to a 2017 survey of SNAP recipients crowdsourced by Field Agent, a retail-auditing firm, in which 51% of respondents said they were "completely likely" to buy groceries online for pickup or delivery if given the option, even with additional delivery fees. The top three reasons ...
Read Full Article Here
When Field Agent asked over 1,000 men what they wanted most for Christmas, one of the top 10 answers was “sports tickets.” Read the full article here: https://www.moneycrashers.com/best-christmas-gift-ideas-boyfriend/
Read Full Article Here
In 2019, a retail grocery trend constantly covered in the news was online shopping – which consumers are doing it, who isn’t doing it, what products they purchase vs. don’t purchase, etc. What hasn’t been well researched is the online shoppers’ path-to-purchase including the decisions they make and ...
Read Full Article Here
September 2019 research from Field Agent indicated that 51% of online shoppers consider themselves very likely or completely likely to use click-and-collect this season. Read the full article here: https://insideoutdoor.com/click-and-collect-expected-to-surge-this-holiday-season/
Read Full Article Here
The majority of American shoppers plan to spend their grocery dollars at Walmart this holiday season, according to a new report. In Field Agent’s study of more than 4,000 Christmas shoppers, the research firm found that 48 percent said Walmart is the one retailer where they plan to buy most of ...
Read Full Article Here