Fayetteville-based Field Agent recently asked consumers about their recent holiday spending patterns to discern the winners from the losers. The survey was completed on Dec. 27. And 67% of the respondents were female, and 33% were male. The survey asked consumers where they purchased gifts during ...
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And for that we turn to Field Agent, the market research firm, which queried 2,150 holiday shoppers on Dec. 27 to determine what they bought and where they bought it.
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Amazon has invested mightily in its $99/year Prime membership program, lavishing two-day, Sunday and in many cases same-day delivery on its Prime members, along with access to millions of songs, videos and books, all at no extra charge. A study by market research firm Field Agent helped explain why.
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Fresh sales, an area where Amazon has struggled in the past, also play a crucial role in gaining and retaining online shoppers. A report from market research firm Field Agent found consumers prefer buying fresh produce online from Walmart.com over Target.com, Jet.com and Amazon.com. The survey took ...
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As of late, shoppable recipes – where all ingredients in an online recipe can be ordered through an ecommerce service with the click of a button – have been growing in popularity, especially in an age where pure-play meal-kit providers are having a rough go, grappling with high costs that come from ...
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The approaching holiday season can be a make-it or break-it time for retailers and their suppliers. Fayetteville-based retail data collection firm Field Agent recently released a report outlining potential pitfalls for brand managers that can occur during the busy fourth quarter.
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Over the summer, Fayetteville, Ark.-based market researcher Field Agent reported that some 78 percent of consumers want, to some extent, grocery stores to develop meal kits they could purchase in stores, suggesting that they may drop delivery kits in favor of ones sold at supermarkets
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Nearly 80 percent of consumers reported they would like to be able to buy meal kits in grocery stores, according to research from Field Agent. In addition to convenience, other factors the company named as important to consumers when deciding where to purchase freshly prepared meals include cost, ...
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According to a recent report from Field Agent, shoppers prefer Jet.com for packaged groceries over Amazon, Target and even Walmart.com
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One of the major reasons consumers say they don’t shop brick and mortar stores during the holiday season is because of crowds and poor customer service, according a recent survey by Field Agent. Brightpearl said retailers that have automated fulfillment and streamlined the front-end experience have ...
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