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Where Are Shoppers Spending Money This Holiday Season?

Published By Field Agent on November 5, 2019

Market research firm Field Agent has released its 2019 holiday preview, "An Omnichannel Christmas." The top gift retailers probably come as no surprise to most, but grocery paints a different picture.

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November 5, 2019 | Field Agent

P2PX 2019 'Show Stoppers'

Published By Field Agent on October 29, 2019

Digital Demo by Field Agent mobilizes real shoppers in specific areas to buy, try and write about a product, then share the article online. This creates both short- and long-term awareness and demand, and can even be applied to products outside the reach of traditional demos. Ultimately, Digital ...

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October 29, 2019 | Field Agent

Confusion in the Dish-Soap Aisle

Published By Field Agent on October 28, 2019

The signs at Walmart were posted in stores across the country, often in front of generally full shelves, according to photo and survey data from Field Agent Inc., a Fayetteville, Ark.-based company that enlists shoppers to collect photos of store conditions. Read the full article here: ...

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October 28, 2019 | Field Agent

Field Agent predicts Walmart a top 3 holiday destination

Published By Field Agent on October 25, 2019

Walmart will be a go-to retailer for a majority of consumers this holiday season, according to new research from Fayetteville-based Field Agent.

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October 25, 2019 | Field Agent

Kim Komando Special

Published By Field Agent on October 24, 2019

Mystery shopping dates to before the internet, and many "secret agents" still make some money by posing as regular customers. Secret shoppers help stores assess stocked shelves, correct markings, and customer service. It won't make you a millionaire, but you can quickly sign up through Field Agent. ...

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October 24, 2019 | Field Agent

Media's New Role in the Empowered Consumer Journey

Published By Field Agent on October 16, 2019

Myth 2: Brand loyalty is dead Consider this statistic about the coveted millennial audience from industry analyst Field Agent: 56 percent of millennials, compared with 59 percent of non-millennials, prefer staying true to one brand over time as opposed to shopping around. Read the full article ...

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October 16, 2019 | Field Agent

First Purchase in an Omnichannel World

Published By Field Agent on October 8, 2019

Traditional in-store methods for driving new-product awareness, trial, and purchase are losing influence as ever-increasing numbers of shoppers shift their purchases online. In this presentation, Field Agent CEO Rick West will describe how today’s brands can incentivize shoppers to make “first ...

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October 8, 2019 | Field Agent

Field Agent to Join Endeavor's Global Network

Published By Field Agent on October 1, 2019

Field Agent is a global on-demand platform (ODP) harnessing the power of millions of consumers to upend the $260B market research and digital marketing industry. Field Agent combines technology with customization while contributing to the on-demand economy by rewarding everyday shoppers for ...

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October 1, 2019 | Field Agent

On Special: Lidl Wine | Grocery Dive

Published By Field Agent on October 1, 2019

According to a 2017 survey by Field Agent, 41% of regular Lidl shoppers who purchase alcohol say they buy wine from the discounter, while 30% say they buy beer. Read the full article here: https://www.grocerydive.com/news/on-special-lidl-wine/563917/

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October 1, 2019 | Field Agent

Why Amazon's next step in grocery could hit Walmart where it hurts

Published By Field Agent on August 5, 2019

About 82% of online grocery shoppers buy at least some of their items from Walmart.com, according to a recent survey from Field Agent. By comparison, just 35% purchase from Amazon.com.  Read the full article here: ...

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August 5, 2019 | Field Agent

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