Market research firm Field Agent has released its 2019 holiday preview, "An Omnichannel Christmas." The top gift retailers probably come as no surprise to most, but grocery paints a different picture.
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Digital Demo by Field Agent mobilizes real shoppers in specific areas to buy, try and write about a product, then share the article online. This creates both short- and long-term awareness and demand, and can even be applied to products outside the reach of traditional demos. Ultimately, Digital ...
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The signs at Walmart were posted in stores across the country, often in front of generally full shelves, according to photo and survey data from Field Agent Inc., a Fayetteville, Ark.-based company that enlists shoppers to collect photos of store conditions. Read the full article here: ...
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Walmart will be a go-to retailer for a majority of consumers this holiday season, according to new research from Fayetteville-based Field Agent.
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Mystery shopping dates to before the internet, and many "secret agents" still make some money by posing as regular customers. Secret shoppers help stores assess stocked shelves, correct markings, and customer service. It won't make you a millionaire, but you can quickly sign up through Field Agent. ...
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Myth 2: Brand loyalty is dead Consider this statistic about the coveted millennial audience from industry analyst Field Agent: 56 percent of millennials, compared with 59 percent of non-millennials, prefer staying true to one brand over time as opposed to shopping around. Read the full article ...
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Traditional in-store methods for driving new-product awareness, trial, and purchase are losing influence as ever-increasing numbers of shoppers shift their purchases online. In this presentation, Field Agent CEO Rick West will describe how today’s brands can incentivize shoppers to make “first ...
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Field Agent is a global on-demand platform (ODP) harnessing the power of millions of consumers to upend the $260B market research and digital marketing industry. Field Agent combines technology with customization while contributing to the on-demand economy by rewarding everyday shoppers for ...
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According to a 2017 survey by Field Agent, 41% of regular Lidl shoppers who purchase alcohol say they buy wine from the discounter, while 30% say they buy beer. Read the full article here: https://www.grocerydive.com/news/on-special-lidl-wine/563917/
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About 82% of online grocery shoppers buy at least some of their items from Walmart.com, according to a recent survey from Field Agent. By comparison, just 35% purchase from Amazon.com. Read the full article here: ...
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