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Walmart Testing Digital Price Labels, LED Projectors

Published By Field Agent on May 2, 2019

At store number one, Walmart also is testing three LED projectors that display colorful ads on the store floor in the toy department to draw shoppers into the aisles, according to a new report from Fayetteville, AR-based market research firm Field Agent. Of the four test shoppers Field Agent sent ...

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May 2, 2019 | Field Agent

Activation Gallery: In-Store Technologies

Published By Field Agent on May 1, 2019

Retailers, often with the help of brand partners, are increasing the use of technology to enhance the store experience. To see what’s currently out there and determine the impact these technologies are having, Rise partnered with Fayetteville, Arkansas-based Field Agent. In March, the retail ...

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May 1, 2019 | Field Agent

USDA, Walmart, Amazon pilot online grocery access for SNAP recipients

Published By Field Agent on April 30, 2019

Fayetteville-based Field Agent recently surveyed 592 SNAP recipients across the nation about the possibility for online shopping with their benefits. The respondents overwhelmingly said they would use the online grocery options if they could use their SNAP benefits for payment. Read the full ...

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April 30, 2019 | Field Agent

Kroger, Walgreens test cameras in aisles

Published By Field Agent on April 24, 2019

While these cameras creep out some shoppers, others could find the technology useful, according to a report from consumer research company Field Agent. The company conducted a mystery shop with 21 secret shoppers investigating the technology at select Walgreens locations. A handful of shoppers ...

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April 24, 2019 | Field Agent

KOHL’S AMAZON RETURNS DEAL IMPROVES IN-STORE CX

Published By Field Agent on April 23, 2019

The retailer is also partnering with other brands to expand CX at brick and mortar locations. In February, it opened the doors to its first shared space store with grocery chain Aldi in Waukesha, WI. Five to 10 more co-located Kohl’s/Aldi stores are expected to open, and might prove to be popular: ...

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April 23, 2019 | Field Agent

From Amazon Returns to Weight Watchers Studios: How Kohl’s Is Luring in Shoppers

Published By Field Agent on April 22, 2019

In 2018, Kohl’s announced a partnership with growing grocery store chain Aldi — rolling out pilots across a handful of stores. The first of these opened in Waukesha, Wis., in February 2019. According to a Field Agent study, about 68% of consumers polled indicated they would likely shop at both ...

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April 22, 2019 | Field Agent

Will ALDI Partnership Drive Shoppers To Kohl’s?

Published By Field Agent on April 22, 2019

Moreover, as a new study from Field Agent indicates, the partnership makes sense by the numbers, since the two shopper bases are quite similar. Of the 3,000 consumers surveyed by Field Agent, 68 percent said they would very likely shop both sides of ALDI and Kohl’s combined stores in the same trip. ...

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April 22, 2019 | Field Agent

SNAP Recipients In NY Can Now Buy Groceries Online

Published By Field Agent on April 19, 2019

Fayetteville-based Field Agent sent agents to the store on Wednesday (April 17) to chronicle their reactions to the ads, according to reports, and early indications are the LED signs “definitely grab your attention.” When surveyed, about half of all shoppers said they found the ads very ...

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April 19, 2019 | Field Agent

Walmart is testing LED-projected floor ads in Bentonville store

Published By Field Agent on April 18, 2019

There are three projectors displaying colorful ads on the floors in the toy department. Fayetteville-based Field Agent sent agents to the store on Wednesday (April 17) to chronicle their reactions to the ads. Agents responded by saying the LED signs on the floor were eye-catching and “definitely ...

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April 18, 2019 | Field Agent

Aldi and Kohl's set to benefit from combo stores, report says

Published By Field Agent on April 17, 2019

Sixty-eight percent of consumers polled by market research firm Field Agent said they would very likely shop both sides of Aldi and Kohl's combo store partnership in the same trip. About 90% of the 3,000 consumers surveyed said they would be at least moderately likely to shop at both the grocery ...

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April 17, 2019 | Field Agent

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