Press Room

Your source for all things Field Agent in the news.

How to Win Over Gen Z

Published By Field Agent on January 17, 2020

In regards to grocery, Gen Z is expected to shop differently than their parents, according to a report from Field Agent. When asked how their grocery shopping would change over the next 5-10 years, the top responses from Gen Zers included eating healthier, cooking "fresher," shopping for more ...

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January 17, 2020 | Field Agent

Which retailer will win the holiday grocery war?

Published By Field Agent on November 8, 2019

The majority of American shoppers plan to spend their grocery dollars at Walmart this holiday season, according to a new report. In Field Agent’s study of more than 4,000 Christmas shoppers, the research firm found that 48 percent said Walmart is the one retailer where they plan to buy most of ...

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November 8, 2019 | Field Agent

Where Are Shoppers Spending Money This Holiday Season?

Published By Field Agent on November 5, 2019

Market research firm Field Agent has released its 2019 holiday preview, "An Omnichannel Christmas." The top gift retailers probably come as no surprise to most, but grocery paints a different picture.

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November 5, 2019 | Field Agent

On Special: Lidl Wine | Grocery Dive

Published By Field Agent on October 1, 2019

According to a 2017 survey by Field Agent, 41% of regular Lidl shoppers who purchase alcohol say they buy wine from the discounter, while 30% say they buy beer. Read the full article here:

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October 1, 2019 | Field Agent