Fayetteville-based Field Agent has acquired SimpliField, a mobile workforce management platform based in Paris, France. The goal of the acquisition is to bring brands, retailers and restaurants the tools to win in-store retail by identifying, analyzing and improving operations. Read more here.
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Field Agent announced the acquisition of SimpliField, a mobile-first, distributed-workforce management platform based in Paris, France. The goal of the transaction is to bring brands, retailers, and restaurants the tools to win at in-store retail by identifying, analyzing, and improving retail ...
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When Field Agent did a study in January 2022 on 'Skimpflation,' more than half of the 1,200 respondents said they witnessed a decline in customer service while shopping in stores over the previous three months. Read the full article by Customer Think here.
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Field Agent today publicly announced the launch of a new self-service retail solutions platform. The brand-new platform takes Field Agent's suite of top-notch B2B retail solutions (store audits, product demos, shopper insights, etc.), and gives them an on-demand, B2C experience - clients can now ...
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Field Agent was highlighted in a recent Path to Purchase bio of Bronica Banks, Director of Shopper Marketing at Anheuser-Busch InBev.
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In a comprehensive research study among several thousand American consumers, Field Agent Marketing unearthed some consumer attitudes in a timely study that gives retailers time to make some adjustments in their holiday planning.
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NO MATTER HOW MUCH YOU try to trim your budget, there are items you can't avoid buying like groceries and household cleaning supplies. Considering that prices for food are expected to increase between 2.5% and 3.5%, though, as reported by the 2020 Food Price Outlook survey from the USDA, it’s more ...
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In regards to grocery, Gen Z is expected to shop differently than their parents, according to a report from Field Agent. When asked how their grocery shopping would change over the next 5-10 years, the top responses from Gen Zers included eating healthier, cooking "fresher," shopping for more ...
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In November 2019 Field Agent polling on holiday shopping, bikes did appear in the top five categories of gifts requested by females in the 2-to-7 and 8-to-12 age groups. Read the full article here: https://www.emarketer.com/content/toys-are-still-prevalent-for-many-kids-today
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Fayetteville-based Field Agent surveyed consumers on Christmas night to see how many planned to return at least one gift they received. About 30% of those surveyed planned to return or exchange at least one gift. The majority (86%) said they received merchandise they’d return or exchange in stores, ...
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