Press Room

Your source for all things Field Agent in the news.

Field Agent Expands Services and Footprint with SimpliField

Published By Field Agent on October 21, 2022

Fayetteville-based Field Agent has acquired SimpliField, a mobile workforce management platform based in Paris, France. The goal of the acquisition is to bring brands, retailers and restaurants the tools to win in-store retail by identifying, analyzing and improving operations. Read more here.

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October 21, 2022 | Field Agent

Field Agent Acquires SimpliField, Bringing Together the Best of Retail Auditing & Retail Performance Management

Published By Field Agent on October 20, 2022

Field Agent announced the acquisition of SimpliField, a mobile-first, distributed-workforce management platform based in Paris, France. The goal of the transaction is to bring brands, retailers, and restaurants the tools to win at in-store retail by identifying, analyzing, and improving retail ...

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October 20, 2022 | Field Agent

Chief Customer Officers Can Stop Shrinkflation and Skimpflation

Published By Field Agent on September 14, 2022

When Field Agent did a study in January 2022 on 'Skimpflation,' more than half of the 1,200 respondents said they witnessed a decline in customer service while shopping in stores over the previous three months. Read the full article by Customer Think here.   

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September 14, 2022 | Field Agent

Field Agent Announces New Self-Service Platform

Published By Field Agent on June 15, 2021

Field Agent today publicly announced the launch of a new self-service retail solutions platform. The brand-new platform takes Field Agent's suite of top-notch B2B retail solutions (store audits, product demos, shopper insights, etc.), and gives them an on-demand, B2C experience - clients can now ...

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June 15, 2021 | Field Agent

Field Agent Utilized as Primary Sampling Tactic for Anheuser-Busch

Published By Field Agent on May 27, 2021

Field Agent was highlighted in a recent Path to Purchase bio of Bronica Banks, Director of Shopper Marketing at Anheuser-Busch InBev.

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May 27, 2021 | Field Agent

Preparing for a Different Holiday Selling Season

Published By Field Agent on October 15, 2020

In a comprehensive research study among several thousand American consumers, Field Agent Marketing unearthed some consumer attitudes in a timely study that gives retailers time to make some adjustments in their holiday planning.

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October 15, 2020 | Field Agent

12 Items You Should Always Buy in Bulk

Published By Field Agent on October 8, 2020

NO MATTER HOW MUCH YOU try to trim your budget, there are items you can't avoid buying like groceries and household cleaning supplies. Considering that prices for food are expected to increase between 2.5% and 3.5%, though, as reported by the 2020 Food Price Outlook survey from the USDA, it’s more ...

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October 8, 2020 | Field Agent

How to Win Over Gen Z

Published By Field Agent on January 17, 2020

In regards to grocery, Gen Z is expected to shop differently than their parents, according to a report from Field Agent. When asked how their grocery shopping would change over the next 5-10 years, the top responses from Gen Zers included eating healthier, cooking "fresher," shopping for more ...

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January 17, 2020 | Field Agent

Toys Are Still Prevalent for Many Kids Today

Published By Field Agent on January 16, 2020

In November 2019 Field Agent polling on holiday shopping, bikes did appear in the top five categories of gifts requested by females in the 2-to-7 and 8-to-12 age groups. Read the full article here: https://www.emarketer.com/content/toys-are-still-prevalent-for-many-kids-today

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January 16, 2020 | Field Agent

Target, Kohl’s receive top product return scores in Field Agent survey

Published By Field Agent on January 9, 2020

Fayetteville-based Field Agent surveyed consumers on Christmas night to see how many planned to return at least one gift they received. About 30% of those surveyed planned to return or exchange at least one gift. The majority (86%) said they received merchandise they’d return or exchange in stores, ...

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January 9, 2020 | Field Agent