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The Supply Side: Field Agent report sheds insights on Gen Z shopping behaviors

Published By Field Agent on April 3, 2019

Fayetteville-based Field Agent recently surveyed Gen Z consumers and their parents who are between the ages of 40 and 60 years old. The survey sought to find out how Gen Z shop for groceries and how they intend to shop in the future. (Link here for the full report by Field Agent.) Read the full ...

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April 3, 2019 | Field Agent

The Supply Side: Approaching year 10, Field Agent growth continues

Published By Field Agent on February 26, 2019

“Elevating the everyday” is the mantra of Fayetteville-based Field Agent, which continues to harness data from an army of 1.4 million consumers around the globe. The crowdsourcing machine is the heart and soul of the tech data company that has grown its local employee headcount to just under 100, ...

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February 26, 2019 | Field Agent

Test Shoppers Found Kroger's Digital Shelf Tags 'Influential' – How Do They Feel About Walmart's?

Published By Field Agent on February 14, 2019

Much like rival grocer Kroger started doing last month, Walmart is testing digital shelf labels at two stores, trialing LED tags at one and e-ink tags at another, both in Rogers, Ark. Further, a new report from Fayetteville, Ark.-based market research firm Field Agent has found that while shoppers ...

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February 14, 2019 | Field Agent

Advertising Coming To Connected Shelves In Grocery Stores

Published By Field Agent on February 7, 2019

A small test by “Field Agent” using several shoppers found that most purchase decisions could be influenced by brand messaging on the digital shelves. Almost all the shoppers said they would prefer the digital shelves in the store where they currently shop for groceries. Read the full article here: ...

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February 7, 2019 | Field Agent

Kroger Testing Digital Shelves

Published By Field Agent on February 6, 2019

A test using eight secret shoppers at Kroger's QFC test store in Redmond, WA, for the grocer's new digital shelf technology found that most patrons favored the innovation over traditional shelf tags, market researcher Field Agent has reported. Read the full article here: ...

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February 6, 2019 | Field Agent

8 Skills Of A Successful Digital Workplace Leader

Published By Field Agent on February 6, 2019

There are actually more online resources than you might think for creating micro-jobs for independent, gig-based contractors to tackle. Amazon Mechanical Turks and Fiverr are two examples. Others include Appen, EasyShift and Field Agent. These days, not every task you want to delegate requires you ...

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February 6, 2019 | Field Agent

Kroger shoppers prefer digital shelves

Published By Field Agent on February 4, 2019

A test using eight secret shoppers at Kroger's QFC test store in Redmond, Wash., for the grocer's new EDGE digital shelf technology found that most patrons favored the innovation over traditional shelf tags, Fayetteville, Ark.-based market researcher Field Agent has reported. Read the full article ...

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February 4, 2019 | Field Agent

Test Shoppers Find Kroger's New Digital Shelves 'Influential' on Purchase Decisions

Published By Field Agent on February 1, 2019

A test using eight secret shoppers at Kroger's QFC test store in Redmond, Wash., for the grocer's new EDGE digital shelf technology found the majority of patrons involved favoring the innovation over traditional shelf tags, Fayetteville, Ark.-based market researcherField Agent has reported. Read ...

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February 1, 2019 | Field Agent

Retailers expected to score big on pre-Super Bowl sales, chicken wing demand rises

Published By Field Agent on January 31, 2019

Fayetteville-based Field Agent conducted a consumer survey about shopper intentions for this year’s Super Bowl.

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January 31, 2019 | Field Agent

Field Agent acquires Smack social marketing agency

Published By Field Agent on January 22, 2019

Fayetteville-based Field Agent has launched a new division known as Field Media, made possible with the recent acquisition of Rogers-based Smack, a social marketing agency founded by Sean Womack in 2015. Terms of the deal were not disclosed. Read the full article here: ...

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January 22, 2019 | Field Agent

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