At store number one, Walmart also is testing three LED projectors that display colorful ads on the store floor in the toy department to draw shoppers into the aisles, according to a new report from Fayetteville, AR-based market research firm Field Agent. Of the four test shoppers Field Agent sent ...
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Retailers, often with the help of brand partners, are increasing the use of technology to enhance the store experience. To see what’s currently out there and determine the impact these technologies are having, Rise partnered with Fayetteville, Arkansas-based Field Agent. In March, the retail ...
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Fayetteville-based Field Agent recently surveyed 592 SNAP recipients across the nation about the possibility for online shopping with their benefits. The respondents overwhelmingly said they would use the online grocery options if they could use their SNAP benefits for payment. Read the full ...
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While these cameras creep out some shoppers, others could find the technology useful, according to a report from consumer research company Field Agent. The company conducted a mystery shop with 21 secret shoppers investigating the technology at select Walgreens locations. A handful of shoppers ...
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The retailer is also partnering with other brands to expand CX at brick and mortar locations. In February, it opened the doors to its first shared space store with grocery chain Aldi in Waukesha, WI. Five to 10 more co-located Kohl’s/Aldi stores are expected to open, and might prove to be popular: ...
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In 2018, Kohl’s announced a partnership with growing grocery store chain Aldi — rolling out pilots across a handful of stores. The first of these opened in Waukesha, Wis., in February 2019. According to a Field Agent study, about 68% of consumers polled indicated they would likely shop at both ...
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Moreover, as a new study from Field Agent indicates, the partnership makes sense by the numbers, since the two shopper bases are quite similar. Of the 3,000 consumers surveyed by Field Agent, 68 percent said they would very likely shop both sides of ALDI and Kohl’s combined stores in the same trip. ...
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Fayetteville-based Field Agent sent agents to the store on Wednesday (April 17) to chronicle their reactions to the ads, according to reports, and early indications are the LED signs “definitely grab your attention.” When surveyed, about half of all shoppers said they found the ads very ...
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There are three projectors displaying colorful ads on the floors in the toy department. Fayetteville-based Field Agent sent agents to the store on Wednesday (April 17) to chronicle their reactions to the ads. Agents responded by saying the LED signs on the floor were eye-catching and “definitely ...
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Sixty-eight percent of consumers polled by market research firm Field Agent said they would very likely shop both sides of Aldi and Kohl's combo store partnership in the same trip. About 90% of the 3,000 consumers surveyed said they would be at least moderately likely to shop at both the grocery ...
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