Now that we’re in the thick of what may prove to be the best holiday season ever, marketplace researchers Field Agent sent secret shoppers into strip malls across the country this past Tuesday to gauge pricing and stock levels at three leading retail chains. Read the full article here: ...
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Fayetteville-based Field Agent surveyed prices in 48 stores from coast to coast run by the largest grocery retailers including Walmart, Kroger and Aldi. The results were analyzed by Field Agent to calculate the per-ounce cost of the entire basket of goods used to prepare the traditional ...
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To see if the attention is warranted, Field Agent, a marketplace research service, sent more than 21 secret shoppers into Amazon’s six existing Go stores in Seattle and Chicago. The deployment was a return engagement for the firm, which checked out the first prototype shop after it opened to the ...
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When you're selling a product or service, you need to be able to know people's feedback in order to improve. How? Through research, of course. But knowing where to start, or even how to start, or what matters, and what doesn't, can make the entire realm of market research overwhelming. A "simple" ...
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Industry researcher Field Agent sent 20 so-called mystery shoppers to poke around the Raleigh and Nashville DGX stores and they scored the concept 4.8 out of a possible 5. Surprisingly, it wasn’t the prices that won them over: the shoppers said they were most impressed with the stores’ tidy, ...
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According to a September 2018 Field Agent study, US holiday shoppers said they would spend more in all holiday categories, including gifts, groceries for meals and decorations. Read the full article here: ...
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The Minneapolis-based retailer said it is planning to launch a new brand for consumer staples called Smartly with more than 70 products, including razors, toilet paper and dish soap, mostly priced under $2. The products will be offered at stores and online in mid-October. Read the full article ...
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To mark the one-year anniversary of the Amazon-Whole Foods mashup back in June, the retail research firm Field Agent conducted a survey of Whole Foods shoppers. And, despite what the evidence collected by Gordon Haskett shows, 49% actually said they thought Whole Foods prices were better since ...
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Amazon, however, appears to have succeeded in creating a fairly broad perception among consumers that Whole Foods' prices are lower than they used to be, based on a survey conducted by Field Agent a year after the acquisition. While only 6% of respondents described the prices as "much better," 12% ...
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A Field Agent survey of more than 500 Whole Foods shoppers in June found that the percentage of those who say “Whole Foods is better under Amazon far outnumber those who believe it’s headed in the wrong direction.” On prices, 49% said they believe prices “have improved” under Amazon while 46% ...
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