In 2018, Kohl’s announced a partnership with growing grocery store chain Aldi — rolling out pilots across a handful of stores. The first of these opened in Waukesha, Wis., in February 2019. According to a Field Agent study, about 68% of consumers polled indicated they would likely shop at both ...
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Moreover, as a new study from Field Agent indicates, the partnership makes sense by the numbers, since the two shopper bases are quite similar. Of the 3,000 consumers surveyed by Field Agent, 68 percent said they would very likely shop both sides of ALDI and Kohl’s combined stores in the same trip. ...
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Fayetteville-based Field Agent sent agents to the store on Wednesday (April 17) to chronicle their reactions to the ads, according to reports, and early indications are the LED signs “definitely grab your attention.” When surveyed, about half of all shoppers said they found the ads very ...
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There are three projectors displaying colorful ads on the floors in the toy department. Fayetteville-based Field Agent sent agents to the store on Wednesday (April 17) to chronicle their reactions to the ads. Agents responded by saying the LED signs on the floor were eye-catching and “definitely ...
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Sixty-eight percent of consumers polled by market research firm Field Agent said they would very likely shop both sides of Aldi and Kohl's combo store partnership in the same trip. About 90% of the 3,000 consumers surveyed said they would be at least moderately likely to shop at both the grocery ...
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Fayetteville-based Field Agent recently surveyed Gen Z consumers and their parents who are between the ages of 40 and 60 years old. The survey sought to find out how Gen Z shop for groceries and how they intend to shop in the future. (Link here for the full report by Field Agent.) Read the full ...
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“Elevating the everyday” is the mantra of Fayetteville-based Field Agent, which continues to harness data from an army of 1.4 million consumers around the globe. The crowdsourcing machine is the heart and soul of the tech data company that has grown its local employee headcount to just under 100, ...
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Much like rival grocer Kroger started doing last month, Walmart is testing digital shelf labels at two stores, trialing LED tags at one and e-ink tags at another, both in Rogers, Ark. Further, a new report from Fayetteville, Ark.-based market research firm Field Agent has found that while shoppers ...
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A small test by “Field Agent” using several shoppers found that most purchase decisions could be influenced by brand messaging on the digital shelves. Almost all the shoppers said they would prefer the digital shelves in the store where they currently shop for groceries. Read the full article here: ...
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A test using eight secret shoppers at Kroger's QFC test store in Redmond, WA, for the grocer's new digital shelf technology found that most patrons favored the innovation over traditional shelf tags, market researcher Field Agent has reported. Read the full article here: ...
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