When you're selling a product or service, you need to be able to know people's feedback in order to improve. How? Through research, of course. But knowing where to start, or even how to start, or what matters, and what doesn't, can make the entire realm of market research overwhelming. A "simple" ...
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Industry researcher Field Agent sent 20 so-called mystery shoppers to poke around the Raleigh and Nashville DGX stores and they scored the concept 4.8 out of a possible 5. Surprisingly, it wasn’t the prices that won them over: the shoppers said they were most impressed with the stores’ tidy, ...
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According to a September 2018 Field Agent study, US holiday shoppers said they would spend more in all holiday categories, including gifts, groceries for meals and decorations. Read the full article here: ...
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The Minneapolis-based retailer said it is planning to launch a new brand for consumer staples called Smartly with more than 70 products, including razors, toilet paper and dish soap, mostly priced under $2. The products will be offered at stores and online in mid-October. Read the full article ...
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To mark the one-year anniversary of the Amazon-Whole Foods mashup back in June, the retail research firm Field Agent conducted a survey of Whole Foods shoppers. And, despite what the evidence collected by Gordon Haskett shows, 49% actually said they thought Whole Foods prices were better since ...
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Amazon, however, appears to have succeeded in creating a fairly broad perception among consumers that Whole Foods' prices are lower than they used to be, based on a survey conducted by Field Agent a year after the acquisition. While only 6% of respondents described the prices as "much better," 12% ...
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A Field Agent survey of more than 500 Whole Foods shoppers in June found that the percentage of those who say “Whole Foods is better under Amazon far outnumber those who believe it’s headed in the wrong direction.” On prices, 49% said they believe prices “have improved” under Amazon while 46% ...
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A March 2018 poll from shopper insights firm Field Agent found that more than eight in 10 of smartphone users in the US said that product images and descriptions influenced their purchase decisions, while three-quarters of respondents surveyed cited product reviews as a key purchase driver. Nearly ...
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Marc Yount was one of the first employees at Field Agent, a crowdsource data collection company serving the retail industry. The 2 million users who have downloaded the company’s app are the agents who collect its data. Read the full article here: ...
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A separate report from Field Agent, a retail auditing and insights firm in Fayetteville, found 58% of respondents have tried grocery subscriptions. A majority cited convenience of home delivery and ease of preparation as the main reason they subscribed. Roughly half said they liked not having to ...
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