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Rural America’s Favorite Store Is Moving Into the Big City

Published By Field Agent on October 31, 2018

Industry researcher Field Agent sent 20 so-called mystery shoppers to poke around the Raleigh and Nashville DGX stores and they scored the concept 4.8 out of a possible 5. Surprisingly, it wasn’t the prices that won them over: the shoppers said they were most impressed with the stores’ tidy, ...

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October 31, 2018 | Field Agent

Holiday Shoppers Choose the Same Stores Online and Offline

Published By Field Agent on October 9, 2018

According to a September 2018 Field Agent study, US holiday shoppers said they would spend more in all holiday categories, including gifts, groceries for meals and decorations. Read the full article here: ...

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October 9, 2018 | Field Agent

Target’s Answer to Discounters Is an Even Cheaper Store Brand

Published By Field Agent on October 6, 2018

The Minneapolis-based retailer said it is planning to launch a new brand for consumer staples called Smartly with more than 70 products, including razors, toilet paper and dish soap, mostly priced under $2. The products will be offered at stores and online in mid-October. Read the full article ...

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October 6, 2018 | Field Agent

Seeing Isn’t Believing: Whole Foods is Still Pricey As Ever

Published By Field Agent on September 17, 2018

To mark the one-year anniversary of the Amazon-Whole Foods mashup back in June, the retail research firm Field Agent conducted a survey of Whole Foods shoppers. And, despite what the evidence collected by Gordon Haskett shows, 49% actually said they thought Whole Foods prices were better since ...

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September 17, 2018 | Field Agent

Are Whole Foods' Prices Really Lower Under Amazon?

Published By Field Agent on September 14, 2018

Amazon, however, appears to have succeeded in creating a fairly broad perception among consumers that Whole Foods' prices are lower than they used to be, based on a survey conducted by Field Agent a year after the acquisition. While only 6% of respondents described the prices as "much better," 12% ...

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September 14, 2018 | Field Agent

Under Amazon, Whole Foods' Prices Have Actually Barely Budged, Study Finds

Published By Field Agent on September 12, 2018

A Field Agent survey of more than 500 Whole Foods shoppers in June found that the percentage of those who say “Whole Foods is better under Amazon far outnumber those who believe it’s headed in the wrong direction.” On prices, 49% said they believe prices “have improved” under Amazon while 46% ...

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September 12, 2018 | Field Agent

The Amazon Playbook for CPG Brands

Published By Field Agent on September 11, 2018

A March 2018 poll from shopper insights firm Field Agent found that more than eight in 10 of smartphone users in the US said that product images and descriptions influenced their purchase decisions, while three-quarters of respondents surveyed cited product reviews as a key purchase driver. Nearly ...

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September 11, 2018 | Field Agent

Forty Under 40: Marc Yount

Published By Field Agent on August 20, 2018

Marc Yount was one of the first employees at Field Agent, a crowdsource data collection company serving the retail industry. The 2 million users who have downloaded the company’s app are the agents who collect its data. Read the full article here: ...

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August 20, 2018 | Field Agent

The Supply Side: Consumers more conscious of subscription costs

Published By Field Agent on August 9, 2018

A separate report from Field Agent, a retail auditing and insights firm in Fayetteville, found 58% of respondents have tried grocery subscriptions. A majority cited convenience of home delivery and ease of preparation as the main reason they subscribed. Roughly half said they liked not having to ...

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August 9, 2018 | Field Agent

Kroger promotes key executives to support Restock initiative

Published By Field Agent on August 9, 2018

In a highly competitive category, Kroger has managed to differentiate itself from Amazon and Walmart in large part because of its private label presence. Private label development is a critical key in creating customer loyalty. According to research firm Field Agent, 83% of Kroger’s customers say ...

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August 9, 2018 | Field Agent

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