Press Room

Your source for all things Field Agent in the news.

8 Skills Of A Successful Digital Workplace Leader

Published By Field Agent on February 6, 2019

There are actually more online resources than you might think for creating micro-jobs for independent, gig-based contractors to tackle. Amazon Mechanical Turks and Fiverr are two examples. Others include Appen, EasyShift and Field Agent. These days, not every task you want to delegate requires you ...

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February 6, 2019 | Field Agent

Kroger shoppers prefer digital shelves

Published By Field Agent on February 4, 2019

A test using eight secret shoppers at Kroger's QFC test store in Redmond, Wash., for the grocer's new EDGE digital shelf technology found that most patrons favored the innovation over traditional shelf tags, Fayetteville, Ark.-based market researcher Field Agent has reported. Read the full article ...

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February 4, 2019 | Field Agent

Test Shoppers Find Kroger's New Digital Shelves 'Influential' on Purchase Decisions

Published By Field Agent on February 1, 2019

A test using eight secret shoppers at Kroger's QFC test store in Redmond, Wash., for the grocer's new EDGE digital shelf technology found the majority of patrons involved favoring the innovation over traditional shelf tags, Fayetteville, Ark.-based market researcherField Agent has reported. Read ...

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February 1, 2019 | Field Agent

Retailers expected to score big on pre-Super Bowl sales, chicken wing demand rises

Published By Field Agent on January 31, 2019

Fayetteville-based Field Agent conducted a consumer survey about shopper intentions for this year’s Super Bowl.

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January 31, 2019 | Field Agent

Field Agent acquires Smack social marketing agency

Published By Field Agent on January 22, 2019

Fayetteville-based Field Agent has launched a new division known as Field Media, made possible with the recent acquisition of Rogers-based Smack, a social marketing agency founded by Sean Womack in 2015. Terms of the deal were not disclosed. Read the full article here: ...

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January 22, 2019 | Field Agent

Field Agent Acquires Leading Retail Media Company SMACK

Published By Field Agent on January 22, 2019

Field Agent, the industry leader in crowdsourced data for the retail and consumer goods industries, today announced the acquisition of retail media firm SMACK along with its online properties and marketing products. Read the full article here: ...

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January 22, 2019 | Field Agent

Field Agent Acquires Leading Retail Media Company Smack

Published By Field Agent on January 22, 2019

Field Agent, a Fayetteville, Arkansas-based provider of crowdsourced data for the retail and consumer goods industries, has acquired the retail media firm Smack, along with its online properties and marketing products. Read the full article here: ...

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January 22, 2019 | Field Agent

Field Agent Acquires Retail Media Firm

Published By Field Agent on January 22, 2019

Field Media to dispatch 'everyday influencers' to buy, try and build content Read the full article here: http://www.winsightgrocerybusiness.com/cpg/field-agent-acquires-retail-media-firm

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January 22, 2019 | Field Agent

This Missed Opportunity Shouldn’t Hurt Walmart Stock Too Much

Published By Field Agent on December 20, 2018

The Field Agent report’s data says displaced Toys R Us shoppers were looking to Walmart as their next-best option, but not by a wide margin.

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December 20, 2018 | Field Agent

Dollar General, Target And Amazon Reimagine What's Urban, Hip, And Efficient

Published By Field Agent on December 19, 2018

Industry ‘retail auditing company’ Field Agent sent 20 mystery shoppers to view the Raleigh and Nashville stores, and utilizing their 11-category rating method, the store scored 4.8 out of a possible 5.0 points. The highest scoring categories were store cleanliness, ease of shopping, and ...

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December 19, 2018 | Field Agent