Market research firm Field Agent has released its 2019 holiday preview, "An Omnichannel Christmas." The top gift retailers probably come as no surprise to most, but grocery paints a different picture.
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Walmart will be a go-to retailer for a majority of consumers this holiday season, according to new research from Fayetteville-based Field Agent.
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Myth 2: Brand loyalty is dead Consider this statistic about the coveted millennial audience from industry analyst Field Agent: 56 percent of millennials, compared with 59 percent of non-millennials, prefer staying true to one brand over time as opposed to shopping around. Read the full article ...
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