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Dollar General, Target And Amazon Reimagine What's Urban, Hip, And Efficient

Published By Field Agent on December 19, 2018

Industry ‘retail auditing company’ Field Agent sent 20 mystery shoppers to view the Raleigh and Nashville stores, and utilizing their 11-category rating method, the store scored 4.8 out of a possible 5.0 points. The highest scoring categories were store cleanliness, ease of shopping, and ...

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December 19, 2018 | Field Agent

Price Check: Best Buy Vs. Walmart Vs. Target

Published By Field Agent on December 7, 2018

Now that we’re in the thick of what may prove to be the best holiday season ever, marketplace researchers Field Agent sent secret shoppers into strip malls across the country this past Tuesday to gauge pricing and stock levels at three leading retail chains. Read the full article here: ...

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December 7, 2018 | Field Agent

Consumers expected to spend big this Thanksgiving on travel, food, shopping

Published By Field Agent on November 19, 2018

Fayetteville-based Field Agent surveyed prices in 48 stores from coast to coast run by the largest grocery retailers including Walmart, Kroger and Aldi. The results were analyzed by Field Agent to calculate the per-ounce cost of the entire basket of goods used to prepare the traditional ...

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November 19, 2018 | Field Agent

What Shoppers Really Think Of Amazon Go

Published By Field Agent on November 14, 2018

To see if the attention is warranted, Field Agent, a marketplace research service, sent more than 21 secret shoppers into Amazon’s six existing Go stores in Seattle and Chicago. The deployment was a return engagement for the firm, which checked out the first prototype shop after it opened to the ...

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November 14, 2018 | Field Agent

How to Do Market Research and What to Avoid

Published By Field Agent on October 31, 2018

When you're selling a product or service, you need to be able to know people's feedback in order to improve. How? Through research, of course. But knowing where to start, or even how to start, or what matters, and what doesn't, can make the entire realm of market research overwhelming. A "simple" ...

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October 31, 2018 | Field Agent

Rural America’s Favorite Store Is Moving Into the Big City

Published By Field Agent on October 31, 2018

Industry researcher Field Agent sent 20 so-called mystery shoppers to poke around the Raleigh and Nashville DGX stores and they scored the concept 4.8 out of a possible 5. Surprisingly, it wasn’t the prices that won them over: the shoppers said they were most impressed with the stores’ tidy, ...

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October 31, 2018 | Field Agent

Holiday Shoppers Choose the Same Stores Online and Offline

Published By Field Agent on October 9, 2018

According to a September 2018 Field Agent study, US holiday shoppers said they would spend more in all holiday categories, including gifts, groceries for meals and decorations. Read the full article here: ...

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October 9, 2018 | Field Agent

Target’s Answer to Discounters Is an Even Cheaper Store Brand

Published By Field Agent on October 6, 2018

The Minneapolis-based retailer said it is planning to launch a new brand for consumer staples called Smartly with more than 70 products, including razors, toilet paper and dish soap, mostly priced under $2. The products will be offered at stores and online in mid-October. Read the full article ...

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October 6, 2018 | Field Agent

Seeing Isn’t Believing: Whole Foods is Still Pricey As Ever

Published By Field Agent on September 17, 2018

To mark the one-year anniversary of the Amazon-Whole Foods mashup back in June, the retail research firm Field Agent conducted a survey of Whole Foods shoppers. And, despite what the evidence collected by Gordon Haskett shows, 49% actually said they thought Whole Foods prices were better since ...

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September 17, 2018 | Field Agent

Are Whole Foods' Prices Really Lower Under Amazon?

Published By Field Agent on September 14, 2018

Amazon, however, appears to have succeeded in creating a fairly broad perception among consumers that Whole Foods' prices are lower than they used to be, based on a survey conducted by Field Agent a year after the acquisition. While only 6% of respondents described the prices as "much better," 12% ...

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September 14, 2018 | Field Agent

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